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Tips On Selling Your Personal Brand

For many seeking employment, the actual task of searching and applying for jobs can seem like a full time job in itself. The task of navigating application portals, contacting HR reps, networking with past and present contacts, filling out applications and submitting resumes can drain the most enthusiastic job seekers of us all. But in the end no matter how much stress and strain job hunting can cause, the reward of finding employment is well worth the effort.

For many of us the fundamentals of job searching begins and ends with the online application process. You look on a company’s posted vacancies or associated job boards, upload your resume and click submit. Repeat this process about 5 or 10 times a day every single day and cross your fingers that one happens to get through and lands you an interview. Well, if you have tried this technique you’ve probably realized by now that you are not receiving the results that you feel you deserve. For some reason, the only replies you get are generic sentiments of rejection and/or invitations to work “marketing and sales” jobs that are not indicative of the hard earned credentials, experience, and education you possess. You see, the problem is not the qualifications necessary for the jobs you apply for, but rather you fail to sell your personal brand to recruiting and hiring professionals.

In this day of the 21st century, the information overload brought on by the digital age we live in makes it a very difficult task for anyone to appropriate the time needed to digest all the information coming to them, and the same is true for hiring professionals. They receive hundreds, if not thousands, of applications daily for each job opening and are held with the task of going through each application to find potential talent. You now get a picture as to why the simple task of uploading your resume and hitting submit can lead to little or no desired results, especially if you didn’t take the time to at least edit your resume beforehand. To effectively communicate that you are not only qualified for the position you are applying for, but in fact the ideal candidate to fill the position the HR reps have been searching for – you must sell your qualifications in a manner that highlights your credentials and years of expertise. Sell yourself to be a perfect fit to the job announcement! Tailor your resume to match the qualifications, responsibilities, and duties the job opening calls for. Master the technique of carefully crafting your resume to highlight your experience that can directly relate to the desired qualifications the hiring authority is looking for. Pay close attention to the keywords of each announcement that can be found repeated over and over again in the qualifications, duties and responsibilities sections. Doing so will effectively communicate that you are a perfect fit for the vacancy and you took the time to understand what the company is looking for. Do this and you will be on your way to securing the position of interest. As always when considering a career change, getting back into the job market, or you’re a new graduate looking to get into the job market its always a good idea to seek out professional help and there is no better place to look than the good people of Ready To Go Resumes. Everything from resume writingcover letters, career coaching, one on one consultation, going through the application process, to searching for job openings that are better suited to your credentials can be accomplished. Good luck!

Jeruard Anderson

Author Jeruard Anderson

Jeruard's experience comes from Logistics, which he carries a Masters degree in. He is a Veteran of the Army and has spent several years working over seas for the Federal Government. His background is extremely valuable for the government sector.

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