The purpose of a cover letter is to introduce yourself and sell your skills, attributes, and abilities to the employer. It is very crucial that effort is spent on creating an eye-catching cover letter that will grab the reader’s attention immediately. The cover letter is your first opportunity to speak to the recruiter or interviewer before your resume, so it is a very powerful document. The hard facts is recruiters rather read a cover letter than your resume. Each cover letter needs to be individually developed for each position you apply for.